BARAKÀ LUXURY MEN'S JEWELLERY
Barakà by Pininfarina
Two leading "Made in Italy" brands in a single jewellery collection
After the “Italian Icons” collection, Barakà and Pininfarina carry on the Italian style in fine men’s jewellery with a new collection of bracelets. The design of the collection is based on automobiles as well as concept cars designed by the famous Italian design house over the years. In every detail of the body; in the harmonious lines, the choice of materials, and in all aspects that make these models real “dreams in motion”, the unmistakable qualities of Pininfarina design can be seen: Elegance, Innovation, and Purity.
It is no coincidence that these same values also animate the spirit of Barakà. In the history of Barakà and Pininfarina, numerous similarities can be found that explain their affinity for the same scale of values.
Elegance is the hallmark of “Made in Italy” excellence. Italian style is known all over the world thanks to those who have represented it best, namely Barakà and Pininfarina. Their Italian essence is expressed through their constant pursuit of elegance, which should not be confused with superficiality. On the contrary, it is a form of respect towards others expressing the desire for beauty as a quality to be shared by all.
Innovation leads to optimization. For Barakà and Pininfarina, the design is innovative when it looks to the future and introduces new features into reality. The creative spirit pushes the horizon of knowledge further and further. It is the very premise of development.
Purity is understood as the simplicity of perfect lines, shapes, and proportions. This feeling of purity is the direct result of the experience of craftsmanship, which is the foundational basis of both Barakà and Pininfarina. An artistic craftsman knows that purity leads to practicality. Any creation finds its justification for existence only if it is functional; otherwise it is nothing more than a blank shell.
The Pure Essence of “Made in Italy
This feature seals the link between Barakà and Pininfarina, which is expressed through a silver bracelet with a molded rubber core, coated in a gold color and matte blue, characteristic of Pininfarina.
The Italian design house has selected this piece of jewelry as one of the champions of Icon85: the first lifestyle collection designed to celebrate their 85th anniversary. This bracelet is also a symbol that the journey taken by Barakà and Pininfarina will continue to be marked by passion, fine craft and Italian style.