BARAKÀ LUXURY MEN'S JEWELLERY
Men's luxury jewellery reaches for the world's best
Always striving higher, never stopping, constantly wanting to improve: These principles have made Muraro Lorenzo Spa an integral part of its history since it was founded exactly 40 years ago. On the occasion of this 40th anniversary, Barakà has drawn inspiration from the principles that drive the group for the new exclusive 8848 collection, which pays tribute to the first ascent of Mount Everest on May 29, 1953.
The conquest of the highest mountain of the world is celebrated through four bracelets that, with elements such as the rope cord on the bracelets as well as the carabiner-shaped clasp, remind us of the real equipment used for the success of this historic endeavor.
The 8848 collection revives the ascent of Everest not only as a historical event but above all as a concrete example of the ability of a human being to overcome any limit, because they can achieve anything through their will and therefore always strive for something higher.
8848 COLLECTION: THE INSPIRATION
It is 1953, the world has left the war behind and is looking straight into the future. There is a great desire for innovation, change and investment. To understand the spirit of the time we can look at May 29, 1953, the day a bold New Zealander climber, with his faithful Sherpa, reached, the first in history, the highest summit in the world, Mount Everest. After a long and difficult ascent along the South Col route, at 11:30 a.m., a man was able to admire the panorama from an altitude of 8,848 meters for the first time. They buried some biscuits and chocolate in the snow, along with a small cross, as a seal of this great conquest. An undertaking that literally takes your breath away. After fifteen minutes spent as the tallest men on earth, the two climbers had to start descending due to a lack of oxygen. They could then tell and share their incredible adventure with the rest of the world.
The spirit of this historic undertaking comes to life in the bracelets of the 8848 collection. The ascent begins.